Online Marketing Fix of the Day

Your content answers the question too late

The problem: Visitors must cross an essay before finding the basic answer.

The practical fix

Put the direct answer in the opening paragraph, then earn deeper reading with useful detail.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: How to Promote a New Website When Nobody Knows It Exists explains the reasoning and the next steps.