1. Have something worth promoting
Start with a genuine problem and a useful offer.
2. Create somewhere useful to send people
Build a focused destination that answers the visitor’s immediate question.
3. Get traffic
Choose one relevant channel and begin with a small test.
4. Track where it came from
Use separate labelled links so different sources do not blur together.
5. Improve conversion
Remove mismatch, uncertainty, friction and technical failure.
6. Follow up where appropriate
Use permission-based follow-up with clear expectations.
7. Repeat what works
Scale only after the whole path produces a worthwhile result.
Beginner roadmap
Start here
If you’re trying to build or promote something online and don’t know where to begin, use these steps in order.