ONLINE MARKETING FIX

Permanent archive

Online Marketing Fix of the Day

One problem. One practical fix. Every day.

  1. Your homepage is trying to serve everyone
    Choose one primary audience and rewrite the opening line around the problem you solve for that person.
  2. You are buying clicks without tracking sources
    Create a separate labelled tracking link for each source before spending another pound.
  3. Your advert promises more than the page delivers
    Repeat the ad’s core promise in the landing-page headline, then support it truthfully.
  4. Your call to action says only “Submit”
    Replace the generic label with a clear action such as “Get the free guide”.
  5. You are judging traffic by volume alone
    Compare each source by the useful action it produces, not only clicks.
  6. Your landing page has too many exits
    Keep one primary action and demote navigation that is not needed for trust or informed choice.
  7. You changed three things in one ad test
    Return to the original and test one meaningful variable at a time.
  8. Your free traffic plan is consuming every hour
    Track time as a cost and concentrate on the one channel producing useful visits.
  9. Your popup appears before the page can be read
    Delay the popup until the content has provided context and make dismissal easy.
  10. You have clicks but no affiliate sales
    Test the link, split clicks by source and compare your promise with the merchant page.
  11. You cannot explain where “direct” traffic came from
    Label future campaign links and keep a simple promotion log.
  12. Your headline could describe any business
    Name the audience, problem or useful outcome in plain language.
  13. Your welcome email delays the promised resource
    Put the promised link or information near the top of the welcome email.
  14. You are sending every campaign to your homepage
    Create a focused landing page that continues the exact campaign message.
  15. Your tracking names make no sense a week later
    Adopt a simple channel–campaign–creative naming convention and keep a log.
  16. Your advert gets impressions but no clicks
    Check targeting first, then test one clearer, more specific headline.
  17. You are promoting an affiliate link without context
    Add a useful bridge page explaining suitability, limits and the next step.
  18. Your opt-in form asks for unnecessary details
    Remove every field that is not needed to deliver the promised follow-up.
  19. You declared an ad winner after five clicks
    Set a review point in advance and keep collecting comparable results unless harm is obvious.
  20. Your page has no obvious next step
    Add one relevant action with wording that explains what happens next.
  21. You are repeating the same pitch in every email
    Give each message a distinct job: deliver, explain, answer, demonstrate or invite.
  22. You count every click as a person
    Review unique clicks and compare tracker data with meaningful on-page actions.
  23. Your squeeze page hides what follows signup
    State what will arrive, how often and how they can stop it.
  24. You chose an affiliate product for its commission
    Start again with the visitor’s problem, then compare suitable products and merchant quality.
  25. Your popup is impossible to close on mobile
    Use a large visible close control and test it at small widths and with keyboard focus.
  26. You are scaling before finding the leak
    Check source, landing page, action and follow-up in order before increasing spend.
  27. Your content answers the question too late
    Put the direct answer in the opening paragraph, then earn deeper reading with useful detail.
  28. You use one tracking link everywhere
    Create one destination link per meaningful placement or campaign.
  29. Your page relies on urgency that is not real
    Replace the countdown with a clear reason the action is useful now.
  30. You have no follow-up after genuine interest
    Offer a permission-based follow-up path and make the expected messages clear.