Online Marketing Fix of the Day

You changed three things in one ad test

The problem: You cannot tell which change caused the result.

The practical fix

Return to the original and test one meaningful variable at a time.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: How to Test Two Ads Properly explains the reasoning and the next steps.