Practical guide library
See where clicks come from and what they do.
Link tracking records clicks on a distinct link so you can compare sources, campaigns or placements. Good tracking helps answer where interest came from; it does not automatically explain why someone clicked or what they did later.
Combine analytics referral information with deliberately labelled campaign or tracking links. Direct traffic and privacy protections can limit attribution, so treat source reports as useful evidence rather than perfect history.
A tracking link is a unique URL used to record and identify clicks before sending the visitor to the intended destination. It is most useful when its purpose and destination remain clear and trustworthy.
Send both sources to comparable pages, track them separately and compare the action that matters—not merely the number of visits. Include cost, time, visitor quality and delayed conversions in the decision.
Click totals may include repeat clicks, automated activity, accidental taps and different counting methods. They show recorded events, not necessarily unique interested people.
No single signal is perfect. Use a tracker designed to filter obvious non-human activity, then compare timing, behaviour and meaningful actions. Treat the result as an estimate, not proof about every click.
Give each campaign—and ideally each important creative or placement—its own labelled link. A simple naming convention makes later comparison far easier.
Without source-level measurement, extra spend can amplify waste. Tracking first lets you see whether the problem is the traffic, the message, the page or the offer.