Online Marketing Fix of the Day

You declared an ad winner after five clicks

The problem: Random variation is being mistaken for evidence.

The practical fix

Set a review point in advance and keep collecting comparable results unless harm is obvious.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: How Many Clicks Do You Need Before Judging an Ad? explains the reasoning and the next steps.