Online Marketing Fix of the Day

Your page has no obvious next step

The problem: Interested visitors reach the end and must decide what to do alone.

The practical fix

Add one relevant action with wording that explains what happens next.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: How to Make a Call to Action More Noticeable Without Making It Obnoxious explains the reasoning and the next steps.