Online Marketing Fix of the Day

Your welcome email delays the promised resource

The problem: The first message breaks the signup expectation.

The practical fix

Put the promised link or information near the top of the welcome email.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: What Should a Welcome Email Say? explains the reasoning and the next steps.