Online Marketing Fix of the Day

Your landing page has too many exits

The problem: Competing links distract from the campaign goal.

The practical fix

Keep one primary action and demote navigation that is not needed for trust or informed choice.

Do this now

  1. Open the page, advert or report where the problem appears.
  2. Make the single change above without altering unrelated parts.
  3. Record what changed and check the next meaningful result.
Go deeper: How Many Calls to Action Should a Landing Page Have? explains the reasoning and the next steps.